Strategic Initiatives
Faced with a declining NPS score, I led an in-depth analysis of customer feedback, collaborating with the Technical Account Management and Sales teams. Together with leadership, we identified key customer segments and introduced a dedicated unit to improve SMB customer satisfaction, adding a new segment to our customer categorization. This initiative led to a significant improvement in the NPS score for the SMB sector, bringing us closer to our overall NPS target and enhancing post-sale support and contract renewal processes for CXone.
API-Driven Ecosystem Enhancing Consumer Engagement in Wellness
I led the development of an ecosystem connecting consumers with partners to streamline interactions within the wellness software space. By leveraging B2B2C APIs powered by Mindbody, we enabled partners to offer smart rewards based on user activities, while providing actionable consumer data for behavioral analysis. This solution empowered both customers and partners to enhance user engagement and recommend personalized fitness activities, ultimately driving customer satisfaction and creating new revenue opportunities for partners.
Boosting Revenue Through Google Maps Integration on Mindbody
I led the integration of Google Maps Booking APIs with the Mindbody platform, allowing consumers to seamlessly book studio services directly from Google Search or Maps. This simplified booking process resulted in a 10x increase in partner network revenue within three months post-launch. Additionally, it empowered partners to boost post-pandemic studio traffic, driving significant revenue growth by attracting new customers through an intuitive booking experience.
Consulting Engagements
Marketing Strategy Consulting - EnspireHR
To enhance marketing effectiveness and target the right segments, I conducted comprehensive market research and presented the findings in a detailed report. Based on these insights, I provided strategic recommendations to Prodwhiz's marketing team, enabling them to refine their approach and improve campaign outcomes.
User Experience Design for Music Software​
​I evaluated and created a low-fidelity design for music jamming software, developing wireframes in Miro for the login flow and Phase 1 of the MVP. Additionally, I wrote detailed user stories to guide the engineering team in executing the MVP, ensuring alignment with user needs and project objectives.
.png)
*Picture for representation purpose only.
Entrepreneurial Endeavors
Founder & Product Visionary at Little Garden​
We developed an innovative gardening solution tailored for urban households, enabling customers to establish and maintain gardens in open spaces at home. This personalized approach optimizes space usage and provides comprehensive guidance throughout the gardening journey. At Little Garden, we go beyond selling gardening products; we focus on creating a delightful and engaging gardening experience. Despite challenges in commercialization, We successfully built prototypes and sold initial units, demonstrating the viability of our concept and commitment to enhancing urban gardening.
Mobiavion - Innovator in Travel Photography Solutions​
Mobiavion offers a unique solution to enhance the selfie experience for solo travelers who often struggle to capture natural photos. Our innovative drone allows users to attach their smartphones, enabling them to take stunning selfies in picturesque settings without relying on others. As users upgrade their devices, their selfies become increasingly beautiful and feature-rich, transforming how they document their adventures.
